Sneaker Confidential, is a witty, entertaining and intelligent look at our how running shoes have become the footwear of our day. Through interviews with athletes, celebrities, designers, collectors, CEOs and sneakerheads, we explore the dominance of the running shoe in popular culture. Find out why the shoe was invented. Race to the finish line and to the assembly line to understand how these high-tech marvels are made and marketed. Discover the latest trends on the streets of New York and find out how the superstars get their kicks.